Poster of the Week

This oversized poster (40x60) from 1939 was developed by MGM using a rare seven-color format.  You'll note that it (oddly) changes Scarlett's green sprigged dress into a red one and also adds more color to Melanie's dress from the scene of Charles and Scarlett's wedding.

MGM was quite proud of their handiwork on this poster and heralded it in their Gone with the Wind Press Book (used to showcase advertising options to theatre companies and other vendors): 

"Heretofore, similar designs on other pictures were printed in only 1 or 2 colors, with the exception of a 40x60 on "The Wizard of Oz" which was reproduced in 5 colors for the first time. It went over so big with exhibitors that we have put out another equally fine and impressive design. Display one in your advance lobby, on your theatre front, in book stores and public libraries. It's 10 times the size shown here! Price $1.50 each regardless of quantity."  

--excerpted from "Frankly My Dear..." by Herb Bridges

 

Image from moviegoods.com.  Poster information cited from Herb Bridges' "Frankly My Dear..."